A day in the life with tapestry – you grow baskets, not just traffic
- Morning
- You look at yesterday’s average basket value and margin by store and notice one location with noticeably smaller baskets.
- Underperforming stores are flagged early, so you can investigate service, layout or promotions before the pattern sets in.
- Noon
- You drill into baskets that include a key hero product to see what else shoppers are buying with it.
- Natural bundles and attach lines emerge, giving you simple, evidence-based ideas for adjacencies and offers.
- Afternoon
- You compare basket metrics week-on-week for a new promotion, checking whether basket value and profit moved in the right direction.
- You see whether promos are genuinely driving incremental, profitable spend rather than just discounting existing sales.
- Evening
- You scan a summary of basket trends – peaks, troughs and outliers – ahead of tomorrow’s planning meeting.
- You walk into the room with specific patterns to discuss, not just a sense that “things feel a bit softer” or “busier”.
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Impact across your team
When you understand baskets, not just items, you see the quality of each trip. Different roles use that lens to make better calls.
- CEOs
- See beyond raw sales to understand whether you’re growing true value per trip – basket size, margin and profit – which is a stronger signal of business health.
- COOs
- Link operational changes such as staffing, layout and service standards to basket outcomes, making it easier to justify or adjust those decisions.
- Store Managers
- Get a clear view of how well your store converts traffic into profitable baskets, so you can tweak displays, adjacencies and team focus where needed.
- Buying Managers
- See which categories and products really build the basket and which just erode margin - guiding range, pricing and promo choices with better evidence.
- Team members on the shop floor
- Receive more specific guidance on which lines to keep full, where to place add-on products and how to support promotions that genuinely lift baskets.
