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Basket Analytics

See what each basket is really worth.

Retail+ shows basket value, margin and profit, and how they move by store, period and promotion, so you build for the whole shop, not the single line.

Works hand in hand with Hank, your Intelligent Assistant.

What it is

The true worth of the average basket.

Basket Analytics shows its value, margin and profit, and how that changes across stores, periods and promotions. It is part of your analytics, not a separate destination.

The cost of not having it

It's easy to chase top-line sales and miss the shrinking shop.

The average basket getting smaller, or thinner on margin, is quiet. By the time it shows up in the P&L, the mix has already moved against you.

What you can do

Read the basket four ways.

Measure the basket

Basket value, basket margin and basket profit, live from your POS.

See it move

Compare basket measures across stores and over time, so a shrinking or thinning basket shows up early.

Read promotion impact

Look at basket measures alongside sales on promotion to see how a promotion actually changed the shop, not just the units.

Open a basket

Inspect a transaction to see the lines that made it up.

Lite and Pro

The basket measures on Lite. Hank on Pro.

Lite

The basket measures above, with comparisons across stores and periods.

Pro

Add Hank to analyse the basket. Ask what's moving basket value, and where, and it returns the answer with the data behind it.

Why it matters

The basket tells you what a visit was really worth.

01

The truest unit of a shop

A single line can mislead; the basket tells you what a customer's visit was actually worth.

02

Catch the quiet decline

A basket getting smaller or thinner is easy to miss in top-line sales, and expensive to miss for long.

03

Judge promotions properly

See what a promotion did to the whole shop, not just to the promoted item.

Who it's for

Category Manager Buying Manager Commercial Manager
Common questions

What does it measure?

Basket value, basket margin and basket profit.

How is that different from sales?

Sales tell you what one line did. Basket measures tell you what a whole shop was worth, and how rich it was on margin.

Can I see it by store or period?

Yes. Compare basket measures across stores and over time.

Can I see the effect of a promotion?

Yes. Read basket measures alongside sales on promotion to see how the shop changed.

Is it a separate tool?

No. It is part of your analytics, not a separate destination.

Is it in Lite?

Yes. Hank analysis is the Pro add.

What does Hank add?

On Pro, ask what's moving basket value and where, and Hank surfaces the answer with the data behind it.

Economic Impact Report
See what Retail+ is worth across a typical store.
Read the report
More from Retail+

More ways to see the shelf.

Related analytics, built on the same live POS data.

The full Retail+ feature set
Search & Scan, Home, Product Trends, Tasks, Lists, Pages and more.

Try Retail+ free for 4 weeks.

Prove the value with your own data. No setup fees, no card required.