Demographic cohort analysis is a powerful tool for retailers and suppliers as it allows them to better understand and target specific customer groups. By analyzing the characteristics, behaviors, and preferences of different demographic cohorts, businesses can tailor their marketing efforts and product offerings to better meet the needs of these groups. This can lead to increased customer satisfaction, higher sales, and ultimately, a more successful and profitable business. By leveraging the insights gained through demographic cohort analysis, retailers and suppliers can better understand their target audience and create targeted marketing campaigns that effectively reach and engage customers.